You Move Me
I had the opportunity to work on You Move Me's digital campaign. This campaign was brand awareness that had used Lead Gen, Retargeting, Instant Experience, Spotify and Hulu tactics. These ads I updated the look and feel from their current branding for a more emotional approach and they have out performed already and it hasn't been a full quarters worth of data collected.
iFocus Marketing
Updated the iFocus Marketing brand. Elevated its image through a refined color scheme and modern design elements, emphasizing professionalism and targeting mid-size to larger businesses. Highlighting expanded service offerings in creative and digital marketing will reinforce iFocus Marketing's commitment to delivering innovative strategies.
Goodwill
Utilized vibrant animations and engaging messaging to highlight Goodwill's sustainable and affordable fashion options. Emphasize digital and social media channels to effectively reach and resonate with the target audience, positioning Goodwill as a stylish and eco-conscious choice for back-to-school shopping.
Town Center
Town Center Plaza and Crossing aimed to boost social media engagement by using newly developed brand guidelines to create three revitalized concepts. The chosen design delivered impressive results, leading to increased tenant participation in organic content creation. The goal is to cultivate a vibrant, interactive online community that mirrors the dynamic atmosphere of the mall.
